Here is how moderation works: a person opens and checks every post before any creator is paid. Nothing auto-approves, and that manual check is the payment protection we advertise.
Nothing approves itself
Every submitted link is opened by a person and checked against the brief before any money is released. There is no automatic approval on a timer, because a timer cannot tell whether a post exists.
This is slower than it could be, and it is deliberate. Payment protection that releases money without anybody looking is not protection.
What is checked
- The link opens, and the post is public
- It is on the platform the creator was booked for
- It is posted from the account on their profile
- It matches what the brand actually briefed
- The paid-partnership disclosure is present
Where a creator has supplied a view count and a screenshot, the two are compared before either goes on the brand’s report.
Our target
Three days. That is not part of the timeline a brand is sold on either campaign type — a campaign is complete when the content is live — but it is the standard we hold ourselves to for releasing a creator’s money.
Getting it wrong
Moderators are people, and sometimes a post is approved that should not have been. A brand can dispute an approved post within 14 days, and if we agree we reverse it: the brand is refunded in full, the creator’s credit is taken back, and a warning is recorded. Creators can raise disputes too, and both sides share the thread a moderator answers. Reversals are done with an equal and opposite ledger entry rather than by editing the original — a ledger you can edit is not a ledger.
How moderation works for creator profiles
New creators are reviewed before they can be booked: a moderator checks the account is real, belongs to the applicant, and has genuine followers. After approval, changes that alter who a brand thinks it is booking — a new name, profile photo, platform handle or an added platform — wait for a moderator while the current profile stays live. Prices, bio and portfolio links go live immediately. See getting listed.
What evidence does a moderator see?
- The brand’s brief, exactly as it was sent
- The post itself, and every link the creator submitted before it
- Any view count and insights screenshot the creator added, kept private
- The booking conversation, and the full dispute thread from both sides
Screenshots and campaign files are stored privately and shown only to the brand, the creator and moderators, never at a public address.
How moderation works when something is reported
Either party can report a message in chat. A moderator reviews the report against the rules in conduct and bans, and repeated contact-swap attempts are recorded. Questions that are not about one booking can go to the team through the contact page, where they become a ticket you can follow.
Frequently asked questions
How does moderation work on Influ.com.lk?
A moderator opens every submitted post and checks it before the creator is paid: that the link opens and is public, that it is on the booked platform and the creator's own account, that it matches the brief, and that the paid-partnership disclosure is present. Nothing approves itself, and the target is three days from submission.
Why is nothing approved automatically?
Because a timer cannot tell whether a post exists, is public or matches the brief. Payment protection that releases money without anybody looking is not protection. Manual review is slower than automatic approval, and it is deliberate: it is the reason a brand can safely pay a creator it has never met.
What happens if a moderator makes a mistake?
Either side can challenge it. A brand can dispute an approved post within 14 days, and a creator can dispute a proof that was sent back or a refund. Both sides and a moderator share one thread, the decision is explained in writing, and a settled dispute can be reopened within 7 days with new information.
Do moderators read private chats?
Moderators can read booking conversations when they need to settle a dispute or review a reported message, because an on-platform record of what was agreed is what makes a dispute decidable. Messages that look like a phone number or off-platform handle are blocked automatically, and staff cannot post as either party.
Sources
- Instagram Help Centre: branded content — How the paid partnership label works on Instagram
- TikTok Branded Content Policy — When and how paid content must be disclosed on TikTok