Reading a creator’s analytics

Three tabs on every rate card

Open any creator and you see one rate card with three tabs. Packages lists their price per platform and the button to add them to your swarm. Portfolio shows their recent work, grouped by platform. Analytics shows how their audience actually responds. The first two are public; the third needs an account, which is free.

If you are not signed in, the Analytics tab shows a locked preview and a Log in to view button. After you sign in you come straight back to the same creator’s Analytics tab.

What the Analytics tab shows

• Followers or subscribers on each platform.
• Engagement — how strongly people react to recent posts. On YouTube it is likes and comments divided by views, and on TikTok likes, comments and shares divided by views; on Instagram and Facebook, where views are not always reported, it is reactions per follower.
• Average views, likes and comments across recent posts.
• Recent posts with their numbers, so you can see consistency rather than one lucky video.
• Audience — age, gender and top countries or cities, where the platform provides them.

Where each number comes from

Every figure carries its source. ✓ Verified means it was read from the platform, with the time it was last checked; it is refreshed every day. Creator-provided means the creator typed it in and has not connected that platform. The two are never mixed, and a verified figure cannot be edited by the creator.

• YouTube is read from the creator’s public channel. YouTube rounds public subscriber counts above 1,000 to three significant figures; views and likes are exact.
• TikTok gives followers and recent video performance, but no audience demographics.
• Instagram professional accounts give reach, recent post performance and audience age, gender and locations.
• Facebook Pages give followers and engagement on recent posts, but no audience breakdown.

If a platform did not answer on the latest refresh, the tab keeps the last good figures and says when they were checked.

Using it to choose creators

In browse, tick Verified stats only to see just the creators with numbers read from the platform, or sort by Highest engagement. Verified creators are listed first whenever your chosen order is otherwise equal. Creators without verified numbers are not hidden — many good micro-creators simply have not connected yet — so their portfolio and their on-time record are worth reading too.

A good habit is to compare engagement between creators on the same platform, then check the recent posts for consistency and the audience locations for fit. A creator whose audience is mostly in your city is usually worth more to a local business than a bigger one whose audience is not.

For creators reading this

Connecting is optional and read-only. It is explained in connecting your accounts and verified stats.