Pick your campaign type by what you can name. Use standard when you have a week and want to choose exactly who is in it; use accelerated when you need content live in three days and will let creators come to you.
Choose standard if you have the time
You browse creators, look at their work and their rates, and build the swarm yourself. They get 72 hours to accept, decline, ask you questions, or come back with a custom price if your brief is bigger than their listed package. You pay only for the ones who accept.
This is the better campaign when it fits. You control exactly who represents your brand, creators can negotiate scope rather than guessing at it, and the commission is lower.
Choose accelerated if you do not
You post the brief and a budget. Every creator on that platform sees it, and the ones who are free bid with their own price. You pick, you pay, and they publish within 48 hours.
You give up some control — you choose from whoever bids rather than from everyone — and it costs more. What you get back is a campaign live in three days instead of eight.
Side by side
| Standard | Accelerated | |
|---|---|---|
| Time to live | About a week | Three days |
| Who chooses first | You choose creators | Creators choose to bid |
| Pricing | Their listed rate, negotiable | Whatever they bid |
| When you pay | After creators have answered | When you select |
| Delivery window | Your go-live date, or 7 days | 48 hours, no extensions |
| Negotiation | Yes, in chat | No — the bid is the price |
A rule of thumb
If you can name the creators you want, use standard. If what you can name is a deadline, use accelerated.
How long does each campaign type take?
A standard campaign usually runs about a week end to end: up to 72 hours for creators to answer, up to 24 hours for you to pay, then posting by the go-live date you gave at checkout — or within 7 days of payment if you left it blank. Standard bookings also carry 48 hours of grace after the deadline before a missed post is refunded.
An accelerated campaign takes about three days: up to 24 hours of bidding, which you can close early, then 48 hours to publish from the moment payment clears, with no grace period and no extensions. The full timings for both are on every rule and timeframe.
Which campaign type gives me more control?
Standard. You decide who is in the swarm before anyone is contacted, you can talk to each creator about the brief, and a creator who thinks your brief is bigger than their package can send one custom offer that you are free to refuse. You pay only for the creators who accepted, after the answers are in.
On accelerated you choose from whoever bids. You still see every bid side by side with each creator’s following, rating and on-time delivery record, and nobody is charged until you select — but the pool is the creators who were free and interested, not everyone on the site.
Whichever you choose, the same protection applies afterwards: every post is checked by a person before money moves, and the fee is added on top so creators keep what they quoted.
Can I use both campaign types for one launch?
Yes, and it often works well. Book the creators you most want on a standard campaign a week or more ahead, so the core of the launch is people you chose and briefed carefully. If the answers come back thinner than you hoped, or a date moves, post an accelerated brief for the gap: creators who are free can bid within a day and publish within 48 hours of payment. The two campaigns are paid and reported separately, each with its own fee, and creators who declined the standard booking are free to bid on the urgent one.
Both run under the same rules for proof, moderation, refunds and disputes, listed in full on every rule and timeframe.
Frequently asked questions
What is the difference between a standard and an accelerated campaign?
On a standard campaign you pick the creators, each has 72 hours to accept, decline or send a custom offer, and they publish by your go-live date or within 7 days of payment. On an accelerated campaign you post a brief, creators bid for 24 hours without seeing each other's prices, and the ones you select publish within 48 hours.
Which campaign type is cheaper?
Standard is cheaper to run. Its platform fee is 12% on top of the creators' prices, against 18% for accelerated, and creators can negotiate scope with you in chat rather than pricing in the risk of an unknown brief. Accelerated costs more because the 48-hour turnaround is the product you are buying.
Can I switch a campaign from standard to accelerated?
Not in place, because the two work differently from the first step: one starts with creators you chose and the other with an open brief. If a standard campaign is too slow, you can post an accelerated brief for the same content alongside it. Creators who declined your standard booking are free to bid on it.
Which campaign type should a small business use?
Most small businesses should start with standard. You choose exactly who represents your brand, you pay only for creators who accept, and the lower fee leaves more budget for creators. Use accelerated when a date matters more than the line-up, such as a weekend sale, an event or a timely response.